The launch of the new GGDB Stardan Sneaker was conceived as a series of visual installations performed by the New York Sunshine artistic collective, in occasion of the 16th Biennale di Architettura of Venice.

The main installation inside Chiesa della Misericordia was opened to public during the Biennale openings and it became also the set of the ADV campaign. The other installations took place in different locations around Venice during the same days.